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News release

FWD Max Wealth offers protection and maximises rewards for milestones in life

Celebrate living with additional three percent paid for special life events

30 April 2024 | Kuala Lumpur

Launch of FWD Max Wealth

(From left): Grace Allison Toh, Chief Agency Officer of FWD Insurance; Aman Chowla, Chief Executive Officer of FWD Insurance; Susan Ong, Chief Marketing Officer of FWD Insurance and Lee Kok Wah, Chief Financial Officer of FWD Insurance

FWD Insurance Berhad (“FWD Insurance”) launched the newest product, FWD Max Wealth, which allows customers to maximise their wealth with increasing guaranteed cash payments as they celebrate special milestones in life.

This endowment plan offers customers the flexibility to meet the evolving needs of everyone in the family. With various premium payment terms from as short as three, six or nine years, customers can enjoy up to 30 years of coverage and savings benefits.

“As a customer-led life insurer, we aim to provide protection solutions that support our customers’ priorities, without putting their dreams on hold,” said Aman Chowla, Chief Executive Officer of FWD Insurance Berhad. “FWD Max Wealth is designed for our customers to live the life they want and be able to savour special life occasions with the confidence of financial security.”

FWD Max Wealth offers increasing guaranteed cash payments, up to 30 percent of basic sum assured, every third year from inception until the policy matures or terminates. Upon policy maturity, customers can enjoy maturity benefit of 130 percent of basic sum assured. With the Celebrate Living Maturity Booster, customers get an additional three percent of basic sum assured for each significant life event, such as getting married; birth of a child/ grandchild; purchase of a house or car and more for up to three events during the policy term.

Other benefits include extra protection in the event of death or total and permanent disability (TPD). Customers will receive up to 130 percent of total premium paid. In the event of accidental death due to bodily injury within 90 days of the accident, an additional 100 percent of death benefit will be paid to help ease the financial burden of your loved ones.

“We are committed to offer the very best customer experience throughout their insurance journey with us – easy to understand, easy to buy, easy to manage and easy to claim. This is all about changing the way people feel about insurance,” Aman added.

Visit FWD Insurance’s website for more information on FWD Max Wealth, email us at or contact our dedicated Customer Careline at 1300 22 6262.

Alternatively, you may also chat with our ChatBot Fiby on WhatsApp at 03-22982477; on our official Facebook page or on our website at


About FWD Insurance Berhad

FWD Insurance Berhad (FWD Insurance) is part of FWD Group, a pan-Asian life insurance business with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD Group was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

About Bank Simpanan Nasional (BSN)

BSN is committed to deliver comprehensive financial services within the reach of all Malaysians. BSN strives to give Malaysians equal opportunities to pursue a better and more promising financial future. To achieve this, the bank leverages its expertise and experience on financial inclusiveness, supported by a comprehensive range of products and services which are delivered through multiple touch points in every corner of the country.

Incorporated in 1974, BSN currently has 7,569 employees, supported by 387 branches, 39 Micro Financing Centres, 575 Automated Teller Machines (ATM), 147 Cash Deposit Machines (CDM), 257 Cash Recycler Machine (CRM), 10 Cawangan Bank Bergerak (CBB) – 5 in Sabah, 4 in Sarawak and 1 in Pahang as well as more than 2,300 Ejen Bank BSN (EB BSN) across the country. BSN has over 9 million customers across Malaysia with retail deposits amounting to RM20.61 billion (as of February 2024).

BSN offers a wide range of Conventional and Islamic products including Savings, Financial Asset Management, Micro and Personal Financing and Credit Cards products.

For more information about BSN, visit